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China Import and Export Fair, also known as Canton Fair, is established in 1957. Co-hosted by the Ministry of Commerce of PRC and the People’s Government of Guangdong Province and organized by China Foreign Trade Centre, it is held every spring and autumn in Guangzhou, China. Canton Fair is a comprehensive international trading event with the longest history, the largest scale, the most complete exhibit variety, the largest buyer attendance, the broadest distribution of buyers’ source country and the greatest business turnover in China.
The 129th China Import and Export Fair, or Canton Fair, will be held online from April 15 to 24. About 25,000 exhibitors will participate in the Fair with around 60,000 virtual booths. The National Pavilion will include 16 product categories in 50 sections while the International Pavilion 6 themes. All exhibition sections will start online displaying at the same time on April 15. Exhibitor and product display, trade matchmaking, cross-border e-commerce zones will be available to provide information, instant messaging, negotiation appointments, sourcing requests and live-streaming marketing.
Abundant high-quality Chinese products will be displayed at the 129th Canton Fair. As of March 28th, about 2.51 million products have come up online. A rich variety of new products with self-owned IPR will make their debut. Quality and globally competitive enterprises that can represent their industries will gather at the Fair to showcase their products round-the-clock, enabling global buyers to enjoy the feast of “Made in China” and “Created in China” at their fingertips.
In recent years, the Chinese government has been dedicated to poverty eradication. The daunting task of eliminating absolute poverty has been accomplished with regional poverty eradicated. China’s success in poverty alleviation has been recognized by the international community. The 129th Canton Fair will designate a special zone for companies from formerly poor cities and provinces. When sourcing indigenousand featured products from these areas, buyers can also appreciate the fresh vitality of these regions.
Following two successful online sessions, the Fair will further optimize the website to enhance services and convenience and facilitate buyer-supplier transaction. The 129thCanton Fair will continue to exempt exhibitors and the cross-border e-commerce platforms fees for participation to ease the difficulties of enterprises and cut their costs.
Thanks to innovations like cloud technology, about25,000 exhibitors can upload company and product information in pictures and videos, and in 3D and VR format, thus displaying products in various forms and multiple dimensions. Besides, live streaming service will be provided and livestreaming resources optimized,enabling exhibitors to support individualized marketing, communication, and negotiation.
In an attempt toprotect the privacy of B2B trading, third-party tools will be provided to buyers and exhibitors to negotiate and make transactions. The Canton Fair virtual platform will also provide links of video conferencing and social media applications to make communication easier.
